Chiropractic Book and Textbook Section

Chiropractic Board Review Books
NBCE Chiropractic National Board Review & Exam Reference Books.

New Releases Chiropractic Books of 2011 / 2012
New Chiropractic, Manual Therapy and Clinical Books for 2010.

Chiropractic Practice Books
Chiropractic Theories, Ethics and Research Books.

Chiropractic Adjusting Technique Books
Spinal Manipulation, Extremity Adjusting, Activator Method and SOT Technique.

Osteopathic Technique Books
Clinical Anatomy and Osteopathic Manipulative Medicine

Palpation of the Spine and Muscles
Palpation, Surface Markings, Examination of the Spine and Extremities.

Cranial Manipulation
Cranial Manipulation and Cranialsacral Therapy.

Biomechanics Physiology
Spinal, Pelvic and Musculoskeletal Biomechanics.

Clinical Chiropractic
Logan Basic Books and Clinical Chiropractic.

Differential Diagnosis
Differential Diagnosis and Management for the Chiropractor Protocols.

Low Back Pain
Low Back Pain: Mechanism, Diagnosis and Treatment.

Muscle Function & Testing
Musculoskeletal Assessment, Testing and Function.

Physical Examination
Orthopedic Physical Assessment and Regional Orthopaedic & Neurological Tests.

Physical Therapy & Rehab
Management of Common Musculoskeletal Disorders.

Radiology Books
Clinical Imaging: with Skeletal, Chest, and Abdomen Pattern Differentials.

Soft Tissue Diagnosis
Whiplash Injuries and Trigger Point Myofascial Pain and Dysfunction.

Myofascial Pain Therapy Books and DVD's
Titles including advanced myofascial techniques, myofascial release, trigger point therapy, myofascial pain and disfunction, myofascial manipulation.

Sports Injuries
Sports Injuries: Diagnosis, Management and Taping Techniques

Pathology Books
Robbins & Cotran Pathologic Basis of Disease, Anderson's Pathology...

Anatomy Books
Clinically Oriented Anatomy, Grant's Atlas of Anatomy, Clemente's Anatomy...

Coding Books
ICD-9_CM and CPT Coding Books and Charts.

Diagnostic Books
Laboratory and Diagnostic Test Manuals.

Geriatrics Books
Chiropractic Care of the Older Patient

Medical Dictionaries
Stedman's Medical Dictionary, Taber's Cyclopedic Medical Dictionary...

Medical Reference
Merck Manual, Cecil Textbook of Medicine and Internal Medicine.

Neurology Books
Clinical Neuroanatomy and Function, Neuroanatomy Atlas and Cranial Nerves.

Nutrition Books
Nutrition in Clinical Practice and Natural Medicine.

OBGyn & Womens Health
Obstetrics and Gynecology and Pelvic Floor Disorders.

Pediatric Books
Chiropractic Pediatrics, Nelson Essentials of Pediatrics and Pediatric Radiology.

Chiropractic Journals
Journal Of Manipulative And Physiological Therapeutics, Clinical Chiropractic...

Business, Marketing and Sales Books

Books recommended by chiropractors around the country. E-mail us with any titles that you would like see here.
Go To Books from Breakthrough Coaching Success Syllabus

Up and Running - Opening a Chiropractic OfficeUp and Running - Opening A Chiropractic Office
by John L., Dr Reizer

"Up and Running" is a tremendous tool for the "soon to be" or new chiropractor. Easy to read, honest, and right to the point, this book will take you through the necessary steps of opening a successful chiropractic office. Everything from picking a practice location and negotiating an office lease, to the preparation of office forms and patient management are covered in this very informative book.

Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz
If you want to buy just one book to give you real help from preparing the presentation, through conquering fear, breathing techniques, using your hands, creating useful and easy-to-manage props and checking the room before you present, this is the one book that will give you all that help and more.
To make it even more useful, it's jammed with tips and hints to help you succeed. It is never preachy or pedantic.
After each major section, there are checklists to go over to make sure you focus on the most important parts of the previous material. Still more good news: The table of contents and the index are clear and to the point--you can find what you need and concentrate on just what you need help with.

The Business of Chiropractic: How to Prosper After Startup (2nd Edition) by Ivan Delman
At last! Discover the management secrets for building a profitable practice. To stay competitive in this current health care marketplace, the modern chiropractor must know how to use the proven business principles essential for successful practice management. Without this knowledge, managing your practice could be a nightmare.
From the Author
The purpose of this book is to provide a business reference that offers practising chiropractors ideas on how to more easily manage their offices. The subjects covered in the 26 chapters range from developing yourself as a manager, how to manage your cash flow to the use of low-cost marketing methods designed for a growing practice. It is written in straight-forward language for the busy chiropractor and is easily applied to your daily practice operations.

A Patient's Point of View: Observations of a Chiropractic Advocate by William D. Esteb
The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. Today it is required reading at many chiropractic colleges. It covers everything from shaping a patient's first visit experience and motivating staff members, to attracting more "ideal" patients and turning patients into chiropractic "clients." Includes 43 eye-opening, bite-sized chapters. Five ways to motivate today's new patient (page 20) Four ways to make your office more accessible (page 38) Six things patients expect on their first visit (page 54) Three reasons patients don't comply (page 114) Why patients don't refer--and what to do about it (page 171) Why it takes more than great results (page 199)

Beyond Results: Still More Observations of a Chiropractic Advocate by William D. Esteb
In his third installment, Mr. Esteb explores chiropractic care beyond the symptomatic results most patients expect. Discover ways to validate patients, provide extraordinary care, the three questions you should ask on your admitting form, and how to get staff members to invest their "discretionary energy" in the practice. Fascinating insights in 43 easy-to-read chapters. Seven ways to pick a good chiropractor (page 13) Providing extraordinary care (page 51) Three admitting paperwork questions (page 71) Finding a practice mentor (page 119) Mastering the progress report (149) Motivating staff (page 171) Ingredients of an office brochure (page 207)

Help Yourself Get Everything Done : and Still Have Time to Play
Help Yourself Get Everything Done is for people who have to juggle the demands of a busy schedule, and that means all of us! If we’re not vigilant about planning our days, time can slip away at the expense of our personal fulfillment. According to Mark Forster, the key to getting everything done is repeated, consistent, and focused action. He shows us how to put this plan into practice: get moving and overcome resistance and procrastination, make the maximum use of available time, allocate work time and free time, cope with interruptions and emergencies, and learn to manage time by saying "No!"

13 fatal errors managers make and how you can avoid them
This slim paperback might be hard to notice on a shelf filled with large hardbound management texts, but once you read it, you will know that it truly stands out from the rest. Mr. Brown has distilled the wisdom of managers from hundreds of companies into thirteen simple precepts that anyone in a position of authority should immediately memorize and put into practice. Fans of "instant answer" management fad books should probably look elsewhere, because this author teaches that real leadership requires introspection, dedication, and hard work... in short, he speaks the truth.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

Marketing Your Services : For People Who Hate to Sell
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers – from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify.

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants
GET CLIENTS NOW! A 28-Day Marketing Program for Professionals and Consultants And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques

The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
There are hundreds of books devoted to explaining the secrets and techniques of Marketing to the novice. What is unique about this book is the common sense explanation to everything that is recommended in the book. If you are new to the world of Marketing, this becomes very important since you can judge for yourself how to implement your Ultimate Marketing Plan.
The message that will stay in my mind for a long time is the one on the cover of this book "Find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects". I wish the book had been split into those sections - finding the strengths in you that you can market, coming up with the right message, and how to find and deliver to the right people. But the 13 step approach the book takes is still great.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

How to Disagree Without Being Disagreeable: Getting Your Point Across with the Gentle Art of Verbal Self-Defense
As bestselling author Suzette Haden Elgin proves, you don't have to live your life on red alert. With her Gentle Art of Verbal Self-Defense techniques, you'll be able to respond clearly to hostile comments from others—or deliver necessary negative messages of your own—without sacrificing your dignity or principles. You'll learn to: Keep domestic disagreements from escalating Deliver criticism to coworkers, employers, or employees Handle aggressive, negative comments about race, politics, or religion Provide discipline without increasing hostility Use language that reduces tension and creates rapport in every situation

Try to Feel It My Way: New Help for Touch Dominant People and Those Who Care About Them
"The communications we transmit through touch constitute the most powerful means of establishing human relationships, the foundations of experience."—Ashley Montagu Touch dominant people are those for whom the sense of touch is the sense that works the best—the one that helps them the most. Unfortunately, ours is a "Don't touch!" and "Keep your hands to yourself!" culture, in which people frequently react negatively to touch, and even to the language of touch. For touch dominant people this tends to mean a life filled with confusing interactions and mystifying rejections.
Now help is at hand from bestselling communications expert Suzette Haden Elgin. Dr. Elgin explains how to identify touch dominance in yourself and others. Using real-life scenarios dealing with a wide variety of typical problems—at home, in school, in the office—Elgin offers advice and easy-to-use techniques for improving communication, including specific problems related to intimate relationships

Brian Tracy's 21 Secrets to Success
Includes 8 Full Courses on personal and professional effectiveness from one of America's leading authorities on personal achievement.
Dynamic. Inspiring. Authoritative. Brian Tracy has been celebrated by over 2 million people in 23 countries. One of America's premier speakers on the subject of human potential and personal achievement, Tracy is the author of almost two dozen business-related bestsellers. Now, he shares his field-tested techniques in Brian Tracy's 21 Secrets to Success, a full-length 8 compact disc audio compilation of his most popular motivational works. Whether you're a novice entrepreneur looking for capitalization to quickly build sales and cash flow, or seasoned manager hoping to hire, nurture, and retain the most valuable personnel, you'll find these recordings to be the provocative way to organize your time, prioritize your key tasks, and realize your full potential.

Communicating Effectively (The Briefcase Books)
Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction. Included are techniques for shaping positive perceptions, tips for giving instructions and corrective feedback, strategies for making your points in presentations and e-communications, and more.

Running a One Person Business
This book, like Mary Jean Parson's Managing the One-Person Business ( LJ 3/15/88), addresses the concerns of the very small organization. Standard business topics such as bookkeeping, marketing, and finance are discussed with the needs of the sole proprietor in mind. Additional matters unique to one-person businesses--planning for back-up help, preventing a sense of isolation--are also covered. Although a few topics are glossed over, the advice is generally sound, practical, and clearly presented. The chapters on time management and office equipment are especially help-ful.

The Ultimate Small Business Guide: A Resource For Startups And Growing Businesses (Ultimate Business Library)
In the United States, over 1.7 million startups were registered in 2001. The dream of owning, launching, and managing your own business is alive and well. With so many details to address and challenges and obstacles to overcome, where can entrepreneurs turn to find solid, authoritative, and up-to-date information? The Entrepreneur's Bible is one-stop shopping for anyone thinking of taking the entrepreneurial plunge or looking to grow an already established business. Expanding upon the dynamic database developed for Business: The Ultimate Resource, The Entrepreneur's Bible includes a wealth of insightful tools and information, and success stories and interviews from entrepreneurs who have experienced the joys and frustrations of business ownership firsthand.

Selling the Invisible: A Field Guide to Modern Marketing
You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: *Why focus groups, value-price positioning, discount pricing, and being the best usually fail *The vital role of vividness, focus, "anchors," and stereotypes *The importance of Halo, Cocktail Party, and Lake Wobegon effects *Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn *Dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention . . . and much more.

Your Marketing Sucks.
For starters, let's take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you're going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn't it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills?
Don't get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But not in the marketplace. (Oops.)

How to Win Friends & Influence People
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated.

Writing a Convincing Business Plan
Creating a financing proposal, describing the business's operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

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Breakthrough Coaching Success Syllabus

You Can Have It All
The author's formulas for living a professional and personal life packed with satisfaction is included in a series of principles paired with basic exercises designed to help alleviate adversarial situations. Enjoy an excellent guide which packs in details on problem solving.
Publisher: Beyond Words Publishing; 3rd edition (January 1, 1995)

The Greatest Salesman in the World
The Greatest Salesman in the World is a tiny book, and it is a treasure. First published in 1968, Og Mandino's classic remains an invaluable guide to a philosophy of salesmanship. Mandino's clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience. A parable set in the time just prior to Christianity, The Greatest Salesman in the World weaves mythology with spirituality into a much needed message of inspiration in this culture of self-promotion. Mandino believes that to be a good salesperson, you must believe in yourself and the work you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world's marketplace, easily understood and easy to take to heart.

The Richest Man in Babylon

Over two million copies in print of the classic personal wealth parable Millions have been helped by the famous "Babylonian parables," hailed as the greatest of all inspirational works on thrift, financial planning, and personal wealth. In language as simple as the Bible's, this modern classic shows the way to the road to riches.

Dare to Win by Jack Canfield
How are you doing? Just okay? Not so great? Getting by? Mark Victor Hansen and Jack Canfield believe that this just isn't good enough. They believe that everyone deserves the very best in life -- and that everyone is capable of achieving it. We need only to dare. Dare to try. Dare to succeed. Dare to Win.
With their trademark humor, anecdotes and enthusiasm, Hansen and Canfield take a hard look at the one factor that keep most of us from realizing the things we long for: fear. Fear is what holds us back, limits us, and leads to self-defeating behavior. But fear can be confronted and overcome, and Dare to Win is the program that simply, effectively, shows you how to do it.
Dare to Win will convince you that life's opportunities really are unlimited and that they are available to anyone who is willing to accept both the challenge and the reward.

Zapp! The Lightning of Empowerment: How to Improve Productivity, Quality, and Employee Satisfaction
Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you will find specific strategies designed to help you encourage responsibility, acknowledgment, and creativity so that employees feel they "own" their jobs. It's all here, in an accessible guide for the successful managers of tomorrow.

Samurai Selling: The Ancient Art of Modern Service
Samurai Selling is a unique guide for the modern salesperson. The code of the ancient Japanese samurai is grounded in service and personal character. Samurai Selling shows sales professionals how to apply the code of the samurai, so that whether you sell cars, real estate, office products, or personal home products, you have fresh and powerful techniques to win life-long customers.
Samurai Selling tells stories of the ancient samurai and relates them to today's competitive sales climate. Based on a proven seminar which the authors have taught to thousands of managers and sales professionals, the book is filled with practical tips, examples, and exercises that will hone your selling skills and improve your customer service.

The Millionaire Next Door
How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling.

Think and Grow Rich by NAPOLEON HILL

Here are money-making secets that can change your life. Inspired by Andrew Carnegie's magic formula for success, this book will teach you the secrets that will bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success. And you may have whatever you want in life.

Delivering Knock Your Socks Off Service
This bright and breezy service primer has proven itself a big hit with front-line service providers and service managers alike! For the nearly 80% of America's workforce that provides service, this friendly tool makes sure the "good service" message gets across loud and clear. Using anecdotes, cartoons, and checklists the book make its point:
"As far as customers are concerned you are the company. This is not a burden, but the core of your job. You hold in your hands the power to keep customers coming back -- perhaps even to make or break the company."

Charisma : Seven Keys to Developing the Magnetism That Leads to Success
Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In Charisma: Seven Keys to Developing the Magnetism That Leads to Success, he teaches the basics with the aid of "quick quizzes" and demonstrates their uses with the help of inspiring examples.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Count Your Blessings: The Healing Power of Gratitude and Love
A beautiful book that has many insightful stories. It opens the mind and the heart. I also like the Refelections, Realizations and Affirmations sections after each chapter. John Demartini is a true genius to have developed the "Collapse Process". Get it! I also recommend "12 Secrets for Manifesting your Vision, Inspiration and Purpose" by Richard Bellamy, an associate of John Demartini. It introduces you to " The Collapse Process" that was developed by Dr. Demartini.

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2012 Coding Guide Chiropractic Services
2012 Coding Guide Chiropractic Services

Low Back Pain Mechanism, Diagnosis and Treatment
Low Back Pain: Mechanism, Diagnosis and Treatment
by James Cox DC

Pediatric Chiropractic by Claudia Anrig
Pediatric Chiropractic by Claudia Anrig

Technique Skills in Chiropractic
Technique Skills in Chiropractic: with Pageburst access, 1e

Fascia The Tensional Network of the Human Body
Fascia: The Tensional Network of the Human Body