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Acupuncture Website Design Hunter Thompson, M.Ac., L.Ac.
Website Crafting is the leader in professional web design for Private Practice Professionals.
There is no easier way to promote and build your Private Practice Online, so get started today!
Every Acupuncture practice can benefit significantly from having a web site. Well over 80% of American households have internet access from their homes. That number is higher when including Internet access from work. Having a web site allows you to communicate extensive information about you and your acupuncture practice with prospective patients 24/7 at a very low cost. Equally important, a web site allows you to provide valuable resources and support for your existing patients.
Visit WebsiteCrafting.com For more information on website designs for your practice.
Generating Leads from Your Website
By Hunter Thompson, M.Ac., L.Ac.
Founder, WebsiteCrafting.com
Your website should generate many of your patients, second only to referrals from satisfied patients. However, if your website is not significantly helping you grow your practice the main reason is that you have not taken action to incorporate it into a core component of an effective overall marketing strategy.
Generally speaking, practitioners who do not get results from their websites have done nothing more than launch a site on the internet. These are the same practitioners who haphazardly place newspaper ads, thinking that this is an effective marketing campaign. Having a website is not enough- you have to know how to use it well.
Not getting results from your website or from your practice building efforts is a symptom. Look for the root cause. Building your practice takes focused, clear action. You must respond and adapt to feedback about your practice, your website, and your overall marketing campaign in an impersonal way and always strive to improve and innovate. Successfully using your website to amplify your practice building efforts, likewise takes knowledge, interest, motivation and action.
The fact of the matter is that there is no more powerful tool on the planet right now than the internet to communicate, promote, educate, and empower the community you serve. Isn’t it worth the effort?
Part of that effort is utilizing your knowledge of acupuncture and your patient demographic to write the personalized copy that will interest a prospective patient. A dynamic site with new copy every couple of months is the best way to keep interest alive. Adding articles or other information of interest to current patients will get them talking to friends and colleagues about you and your site. This is a combination sure to bring new business.
© 2009 Hunter Thompson, M.Ac., L.Ac.
Hunter Thomson, M.Ac., L.Ac. is a licensed acupuncturist and founder of WebsiteCrafting.com, a full-service company that designs websites for private practice practitioners and specializes in sites for acupuncturists. For information contact 443-812-1265 or visit www.websitecrafting.com
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