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Acupuncture Website Design
Hunter Thompson, M.Ac., L.Ac.

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Every Acupuncture practice can benefit significantly from having a web site. Well over 80% of American households have internet access from their homes. That number is higher when including Internet access from work. Having a web site allows you to communicate extensive information about you and your acupuncture practice with prospective patients 24/7 at a very low cost. Equally important, a web site allows you to provide valuable resources and support for your existing patients.

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Articles by Hunter Thompson, M.Ac., L.Ac.

How to Plan Your Website
Most acupuncturists understand the need for a website to support their practice. All websites however, are not equal. A quick search through the internet reveals some excellent websites, however you also find some very poorly designed and minimally planned websites. Before having a website created for your practice, there is some work that you need to do in order to position your website as an effective cornerstone of your overall marketing strategy.

Generating Leads from Your Website
Your website should generate many of your patients, second only to referrals from satisfied patients. However, if your website is not significantly helping you grow your practice the main reason is that you have not taken action to incorporate it into a core component of an effective overall marketing strategy.
Generally speaking, practitioners who do not get results from their websites have done nothing more than launch a site on the internet. These are the same practitioners who haphazardly place newspaper ads, thinking that this is an effective marketing campaign. Having a website is not enough- you have to know how to use it well.